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WAFFF Studios is the brainchild of Lebanese artist, music producer, and published author Ralph Ghayad.

Drawing inspiration from art, music, and legendary icons, and believing in artistic production’s power in bringing about a brighter, more positive world, Ralph created WAFFF Studios in 2018.

We did not come up with our brand name overnight. We thought to ourselves, what would be a familiar name, inspires people and makes them feel comfortable? We ended up choosing “WAFFF,” the friendly sound of barking. Also, the fact that it happens to sound like Ralph got us more votes.

Inherently curious, we came across physiognomy, such a remarkable and exciting discipline -- for those of you wondering, it means studying people’s traits and characteristics through facial expressions -- and wondered why it was almost absent in artistic production. Analyzing people’s facial expressions can say a lot about them and help us form a special connection to them, even if we have never met them. With this spirit of exploration and curiosity, the inspiration behind WAFFF Studios’ aesthetic came to be.
We are often asked to talk about our creative process. The latter is driven by research — an integral part of the creative process at WAFFF Studios. An in-depth analysis of the featured icons’ lives enables our creative process and ensures that each of our pieces resonates with you.
Passion for creativity, writing, music, and design work fuel our work and underpin everything we make.

Minimalism shapes WAFFF Studios’ approach to design and art. Our artwork features Gibran Khalil Gibran, Sabah, Wadih El Safi, David Bowie, Princess Diana, and others. We are all about paying homage to those iconic legends who have inspired us, contributed immensely to our lives, and are part of our collective consciousness.

Our aesthetic uses lines and as few details as possible. To bring a portrait to life in a simple, fulfilling, and relatable way.

We honor the most iconic legends through clothing and art. Our creative pieces are a celebration of art and those who make it. We are driven by an ongoing mantra to keep creating beautiful, accessible ways that make art obtainable for all.

The journey to creating beautiful things is a long and continuous one.